Today's Brain Fart: Anyone that knows me knows that I LOVE food. I'm unapologetic food snob!
I also know that the restaurant business can be challenging. How do you cut through the noise and stand out?
One approach is to go "Down the Hatch!"
Down the Hatch, a Canadian-inspired bistro based in Port Edgar, South Queensferry, Scotland, has grown a cult-like following in a short time (since December 2015). No matter what time of day you go, it's busy (usually full!). And they're now looking at offering a home-delivery service to keep up with growing demand!
Their Canadian inspired food is stupidly tasty. In fact, there's nothing like it. It's so over the top and morish, it's perfect!
"Yes, I'll have the Mexican Breakfast Skillet, please?" - crispy hand cut hash browns, crumbled mexi spiced sausage, chopped bacon, cheddar, fresh pico de gallo, 2 fried eggs, sour cream, avacado crema, cholula hot sauce...served pipping hot in a cast iron skillet. Oh boy!
Every post on their social media is genuine food porn! (seriously, check out their Insta' feed here!) The amount of engagement and shares on their feed (pun definitely intended!) is ridiculous! And to my knowledge, all of their marketing to date has been organic, with little or no paid ads - just good ol' word of mouth!
Whist I don't believe "build it and they will come" is entirely accurate, if you create a fundamentally excellent product or service, and then help people to share your story, you should start to build real momentum.
And this is what one of my business heroes, Seth Godin (Purple Cow author), talks about in his books. How to create stories worth spreading and how to share them with the world. This is the secret to real marketing, especially as a small business.
So in your business, are you creating a fundamentally excellent product or service that is worth sharing? And if so, how are you sharing your story? And how are helping others to share it with you?....
Kallum with a K
P.S. I need to give a shout out to my friend Ross, who first introduced me to this or-gastronomy!
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